Law amplified
SEO Services For Family Law Firms
Generating new clients by ranking first in Google organic search.
It’s incredibly competitive to get new clients in the family law space. There’s more and more competitors by the day, and the firms at the top of the market are willing to spend whatever it takes to suppress your law firm from getting leads.
Paid advertising (PPC Ads)
Organic search marketing (SEO)
As a family lawyer, there’s no shortage of ways to market your firm: creating video content, social media marketing, radio / TV / billboards, advertising…
- It’s incredibly competitive to get new clients in the family law space.
- There’s more and more competitors by the day, and the firms at the top of the market are willing to spend whatever it takes to suppress your law firm from getting leads.
- As a family lawyer, there’s no shortage of ways to market your firm: creating video content, social media marketing, radio / TV / billboards, advertising…
- They all can work – but there’s one marketing tactic that’s a clear winner for family lawyers: search engine optimization.
- You’ve probably SEO before, and it didn’t work – it was slow, expensive and didn’t produce meaningful results.
- SEO is in constant flux – if you (or your agency) are not on top of the changes, you’re guaranteed to fail.
The Blended SEO Approach for Family Lawyers
We’ve helped family law firms rank higher in Google for over 10 years. Our approach to SEO drives results because we focus on multiple parts of Google (aka a “blended” approach).For example, when you search for “divorce attorney near me” you will see multiple types of results
If you’re not on that first page of results, you might as well not exist. But if you can claim those top spots? You become their beacon of hope in the darkness.
It all comes down to one key strategy: Google.
For 10+ years, Law Amplified has been helping law firms generate traffic and leads from Search Engine Optimization (SEO). We take a modern approach to SEO by focusing on multiple parts of Google (aka a “blended” approach). For example, when you search for “SEO Services For Criminal Defense near me” you will see multiple types of results: Most criminal law defense law firms don’t get results because their strategy focuses on only one area of search, which doesn’t cast a wide enough net to grab attention. To get meaningful results, you need to show up in multiple areas of Google. Our “Blended” strategy targets both paid and organic opportunities, which can effectively optimize not just to drive leads but high-value cases.
Does This Approach to SEO Really Work?
As a family lawyer, you’re used to getting overpromised and under-delivered when it comes to SEO. Here are a few case studies from recent law firm clients who are getting more leads because of our SEO services.
Our Process
Does This Approach to SEO Really Work?
Gumprecht Law
- galawfirm .com
- Atlanta based Personal Familylaw defense firm
- Inbound phone calls increased 618% over a 6 month period
Chambers Law
- mchamberslaw .com
- Hartford based Family law firm
- Inbound phone calls increased from 456 to 630 over 3 month period
Our Service Achievement
How We Can Help Your amily Law Firms
Drive more traffic and leads (that snowball over time) — Google Ads can be a major traffic driver, but DUI specific related keywords come with a hefty price tag. You need to keep shelling out cash month after month to maintain lead volume. SEO traffic, on the other hand, is essentially free. Of course, reaching Google’s summit requires investing in the right strategies.
Build trust and authority in your market — Users generally perceive Google’s organic results as more credible and authentic, since they can’t be bought. Your Google Business Profile bolsters your firm’s legitimacy by showcasing reviews, photos, and operating hours. Potential clients can call or message you directly from the search results without even visiting your site.
Achieve a positive ROI on your total investment — SEO for criminal defense attorneys is ultra-competitive, but it’s more cost-effective than pay-per-click (PPC) advertising in the long run. Deep-pocketed firms can inflate the cost of ads. With SEO, you don’t need to outspend bigger players — you just need to outsmart them.
Generate a positive ROI on your total investment – While SEO can be highly competitive, it’s less expensive than Pay-Per-Click (PPC) in the long run. The big firms have a seemingly bottomless budget to throw at Ads, which drives up the costs. With SEO, you don’t have to outspend the big firms to beat them, you just have to have a better plan of attack for SEO.
Our Service Achievement
How Our “Blended” Approach to SEO Works
Our “blended” search approach designed to maximize visibility and rankings in your local market. Most agencies fail to deliver results because they only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your law firm generates quality leads:
Build trust and authority in your market – Google Organic is generally perceived as more trustworthy and authentic by users because it isn’t “pay to play”. The Google Business Profile section legitimizes your business because it shows your reviews, pictures, and hours of operation. Google also makes it easy for people to call or message you directly from the SERP without having to click through to your site.
Generate a positive ROI on your total investment – While SEO can be highly competitive, it’s less expensive than Pay-Per-Click (PPC) in the long run. The big firms have a seemingly bottomless budget to throw at Ads, which drives up the costs. With SEO, you don’t have to outspend the big firms to beat them, you just have to have a better plan of attack for SEO. We often see cases where the top pages ranking in organic have little content, no backlinks, haven’t been updated in years, etc. This opens the door for you to capitalize and overtake competitors.
Our Service Achievement
Inside Our Blended SEO Framework
Google wants to rank a website that’s easy to understand – that means the technical elements of your website need to be on point. Here are a few items we look at and fix for you
Seamlessly manage your writing workflow
Our “blended” search strategy is engineered to maximize your visibility and rankings in your local market.Most agencies flop because they hyper-focus on a couple of elements within the search results. We leave no stone unturned in ensuring your criminal defense law firm rakes in high-quality leads
Website Speed:
Fast loading times are essential for a good user experience and can also affect rankings. Optimizing images, leveraging browser caching, and minimizing code can help speed up a site.
Clean and Structured Code:
Well-organized HTML and CSS make it easier for search engines to crawl and understand the content of your website. The use of proper heading tags (H1, H2, etc.) and semantic HTML is recommended.
Broken Links and Redirects:
Having too many broken links on a site can be a signal of a neglected or abandoned site. Proper use of 301 redirects helps transfer the link equity to the new URL.
Mobile-Friendliness:
With the increasing use of mobile devices, having a mobile-responsive website is critical. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.
Structured Data Markup:
Also known as schema markup, this is a code that you put on your website to help search engines return more informative results for users. It can enhance your search listings in several ways (like providing reviews, events, etc.).
Page Titles and Meta Descriptions:
Unique and descriptive page titles and meta descriptions are crucial as they appear in search results. They should accurately reflect the content of the page and include the main keywords.
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We take expertise seriously and never stop investing in their development to ensure you getthe kind of results only the best in their craft are capable of.
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Faqs
Frequently Asked Questions
We’ve curated this section to address the most frequently asked questions, ensuring that you have all the information you need about our company.
Our office is in Miami, FL but post-pandemic we have moved to a remote office setup. But if you’re ever in Miami, we’d love to meet for a colada !
We have preset packages starting at $5,000/mo. However, our price depends on the scope of work needed to get your website results. Book a call to find out exactly how much the investment is for your business.
We do not. If we do not meet your expectations, you can fire us at anytime. Instead of long term contracts that result in long term results, we work in short “Sprints”. Each sprint has a defined goal, start and end. Working in this manor is faster and more cost effective. When you get results, we get results.
Most of our clients see results in 30 days. However, timelines depend on your website’s current standing with search engines and how much work we have to do to put your website in Google’s favor. Book a call for an analyst to give you the exact time frame for your firm.